It used to be just about a logo, now it's colours, imagery, words and typography – all carefully and creatively combined to produce a distinctive, unique brand that is easily identifiable whether the logo is present or not.
Creating a strong and cohesive brand will ultimately set your school apart from your competitors, attracting parents, students and future employees whilst also providing you with a greater presence within the wider community.
Your school 'brand' provides the strategic and rational underpinnings required to succeed - it's the complete package, creating the overall experience that a parent, student or future employee has when they hear about or interact with your school. The visual 'brand identity' provides certain feelings and experiences that motivates the desired behavior and can create a sustained positive association. Your visual identity is part of your branding that communicates the overall message, values, and promise of your brand through anything that is visual - logo design, fonts, displays, banners, photography.
So whether you are a new school or trust, an educational organisation just starting out or simply feel its time to shake things up a bit, preparation is vital.
We can help you create a new school identity or simply revise and refresh your existing school branding.
We offer a free consultation so why not talk to us? Simply drop us a line on 0330 133 1366 or if you prefer email firstname.lastname@example.org
Posted Sep 1, 2017 More News